By Jacob Voss

Beginning my journey into freshman year at Loyola, I had no idea what I wanted to do,what major I wanted to pursue, what job I wanted to have and the list goes on. But then I decided to go the communications route, and I felt like I had narrowed down my interests enough. But as I continued to learn more about the communication industry, I began to learn that under the umbrella of communications, there is so much more: advertising, public relations, media, crisis communications, graphic design, etc.

This past summer, I was a Media Intern at Starcom Mediavest Group in the Chicago Loop. At first, I was very skeptical about if I wanted to accept the internship. It was strategic media planning, and frankly, I didn’t even know what exactly that was at the time. But I accepted the position and have not regretted it since. I do not regret my decision because it was something new; something completely different than anything I had ever learned. I never thought I was good at numbers, evaluating data or thinking strategically about media placement, but this was all new and that intrigued me.

So here is my point. Expose yourself to as many new experiences as you can. Do something that makes you uncomfortable, something that you have never done before. Because when you learn how to do something that you have never done before, that only increases your confidence and your value to future employers and to yourself.

Just because you think you might not like something, or be good at something, taking that leap will set you far above your peers.

This concept really epitomizes what PRSSA is all about. While you may be focusing primarily on public relations right now, just keep in mind that it is important to always step out of your comfort zone and try something new. That will be PRSSA’s main focus this year. We want to expose our members to as much of the communications industry as possible before they graduate, making them a valuable asset to any future employer.

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