By Kelcie Boring
Inigo is Loyola University Chicago’s student-run public relations agency and the only student-run agency in the Chicago area. Inigo was founded January 2017 by 16 Loyola students with the guidance of advisors, Cheryl McPhilimy and Marty Gahbauer.
McPhilimy is an invaluable asset to our agency with an extensive background in the public relations industry. Her firm, McPhilimy Associates Inc., specializes in working with executives, leaders, and boards on issues of messaging, strategy, visibility and public perception, particularly in high-stakes, high-profile situations.
Gahbauer has over 20 years of experience in the advertising and marketing industry, having spent most of his career specializing in account management at Leo Burnett.
Over the course of the past semester, our agency has constructed Inigo’s brand architecture- name, mission, values, and structure- a challenging task that has provided insight into what it takes to create, manage and sustain a startup (in our case, a public relations firm).
Inigo gives students the chance to gain valuable agency experience – hello, resume builder- but also the opportunity to learn project management, a highly-valued skill that is difficult to get in entry-level internships. Members of our team also master the art of networking, whether it be guest speakers or attending events at Chicago’s tech startup incubator 1871, we are constantly growing our professional network.
The structure of our agency mirrors the structures of many well-known professional agencies: an agency director, assistant director of new business, assistant director of internal relations, assistant director of finance, account supervisors, and account executives. Anyone is eligible to apply for a leadership role at Inigo. As an account supervisor, I have learned the necessary leadership skills it takes to be successful in an agency management position and I would highly recommend applying for a leadership role if you are interested!